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The luxury industry is undergoing a significant transformation in 2024, marked by evolving consumer preferences and innovative brand strategies.
The Victoria's Secret Fashion Show made a highly anticipated comeback on October 15, 2024, after a six-year hiatus. This year's event, held in Brooklyn, New York, was not only a celebration of fashion but also a significant shift towards inclusivity and empowerment, reflecting the brand's evolving values.
Event Highlights
- Date and Location: The show took place on October 15, 2024, at 7 PM ET in Brooklyn, marking the first time the iconic event returned since its last full show in 2018.
- Streaming Availability: For the first time, the show was streamed live across various platforms including Victoria's Secret's social media accounts, Amazon Prime Video, YouTube, and TikTok, making it widely accessible to fans around the globe.
- All-Female Performer Lineup: In a notable shift from previous years, the show featured an all-female lineup of musical performers. Legendary singer Cher headlined the event alongside rising stars Tyla and Lisa from BLACKPINK, emphasizing a commitment to female empowerment in both fashion and music.
Model Lineup
The runway showcased a mix of veteran supermodels and new faces:
- Returning Icons: Adriana Lima made a triumphant return after her emotional farewell in 2018. She walked the runway wearing sparkling lingerie and iconic wings, captivating audiences once again. Other veterans like Tyra Banks and Gigi Hadid also graced the stage.
- Diverse Representation: The show included models of varying ages and backgrounds. Notable appearances were made by Ashley Graham, Paloma Elsesser, and Carla Bruni, who at 56 years old made her VS debut. This inclusivity marks a significant change from the brand's past focus on younger models.
- New Talent: Emerging models such as Kiana Carroll and Lilia Butler were introduced to the audience, showcasing Victoria's Secret's commitment to nurturing new talent.
Several new models made their debut on the Victoria's Secret runway, contributing to the show's fresh perspective:
- Kiana Carroll: A rising star known for her striking features and dynamic runway presence.
- Lilia Butler: Recognized for her unique look and versatility, Lilia is set to make waves in the fashion industry.
- Caitlin Kahaloa: With her captivating style, Caitlin brings a new energy to the show.
- Charisse Mone: A model who embodies modern beauty standards, Charisse adds to the diversity of the lineup.
- Fletcher: The pop singer not only walked the runway but also performed, blending music and fashion seamlessly.
- Yumi Nu: Celebrated for her advocacy of body positivity, Yumi represents a shift towards more inclusive representation.
- Maria Churchy: Another fresh face who is gaining recognition in the modeling world.
- Fanta Bereteh: Known for her unique background and style, Fanta adds to the diverse representation this year.
Returning Icons
In addition to new talent, several beloved models returned to grace the runway:
- Adriana Lima: Making her comeback after retiring in 2018, Lima brought her signature elegance back to the show.
- Tyra Banks: After a 20-year hiatus from the runway, Banks' return was highly anticipated and celebrated.
- Gigi Hadid: A staple of past shows, Gigi continues to be a prominent figure in the fashion world.
- Candice Swanepoel, Behati Prinsloo, and Ashley Graham also returned, showcasing their enduring appeal and influence in fashion.
Fashion and Design
The designs for this year's show were crafted by Emmy Award-winning costume designer Zaldy, known for his innovative work with high-profile artists. The collection featured not only lingerie but also ready-to-wear pieces designed by Joseph Altuzarra, expanding Victoria's Secret's offerings beyond traditional intimates.
Viewer Experience
Fans were delighted to find that products seen on the runway were available for purchase immediately after the show. This real-time shopping experience was facilitated through various platforms including Amazon Fashion and Victoria’s Secret’s website.
The production aimed to capture the glamour and excitement of past shows while integrating modern values that resonate with today’s audience. The brand emphasized its new direction by stating its commitment to celebrating all women and promoting body positivity.
The 2024 Victoria's Secret Fashion Show not only marked a return to form for a beloved cultural event but also set a new standard for inclusivity and representation in fashion. With its all-female performer lineup and diverse model cast, it reflects a broader understanding of beauty that resonates with contemporary audiences.
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